Category

Search Performance

Reading what a site is actually doing in search rather than what a tool predicts. Search Console by landing page and query, impressions that never turn into clicks, and knowing when the fix is the title.

Google Impressions Up, Clicks Flat? Find the Cause Search Performance

Google Impressions Up, Clicks Flat? Find the Cause

Rising impressions with flat clicks can mean useful visibility, weak rankings, irrelevant queries or a genuine click-through problem. Find which one before changing the…