The WebDiagnosis writing

Notes from the scanner

Findings, method notes and workflow write-ups from running the scanner on real prospect lists. Every figure carries its denominator and the date it was measured.

Notes Shorter than the guides, and written when a scan turns up something surprising or a question arrives twice. Where a piece rests on our own data it names the run, the number of rows and the date.

Link Prospecting: Build a List Worth Contacting Off-Page SEO

Link Prospecting: Build a List Worth Contacting

Link prospecting should turn a broad candidate list into a smaller queue of exact pages worth contacting. Separate discovery, qualification and outreach so weak…

Google Impressions Up, Clicks Flat? Find the Cause Search Performance

Google Impressions Up, Clicks Flat? Find the Cause

Rising impressions with flat clicks can mean useful visibility, weak rankings, irrelevant queries or a genuine click-through problem. Find which one before changing the…

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The longer arguments,
and the evidence under them.

Articles here are short. The guides carry the decision frameworks, the workflows start from a file you already have, and the research page holds the measurements everything argues from.